Vision, mission, values

Nusf is the Arab Institute for Women’s Empowerment a premier women’s executive leadership company founded to help Saudi and Arab women develop professionally, lead in the corporate world, and make a lasting positive impact on society.

We are committed to advancing the Kingdom’s national development agenda and Vision 2030 objective of increasing women’s participation in the workforce to 30 percent, by promoting women’s empowerment and cultivating sustainable economic development.

No country can achieve prosperity or realize its full potential if it leaves behind half its population. “Nusf” means “half” in Arabic, hence our tagline “Investing in Half the Population.”